This year, MSD stole the show with big news and big new products coming from the company’s booth. Along with unveiling a new logo, MSD announced a new, closer partnership with sister company Racepak that will be used to create greater integration between products. This new strategy will be translated to easier, more seamless use for the racers and automotive enthusiasts.

Perhaps even larger than the splash made by the new strategy of MSD was the announcement of the first product to come out from the reinvented company. The Atomic EFI caught the eye of nearly everyone that got a glimpse of it. SEMA awarded the Atomic EFI system a New Product of the 2012 in the Off Road / 4-wheel Drive category for its ability to keep rock crawlers moving at any angle. Look for more information on this great new product as the January release approaches.

More information: www.atomicefi.com and on stock soon!